About

The team behind the Selling Economy

We know what B2B sales teams need because we’ve lived with it. Building AnyTeam is what happens when sellers build for sellers.

AnyTeam co-founders Ajay Arora and Jeff Yoshimura
Ajay Arora and Jeff Yoshimura, co-founders

Our thesis

The art of selling has transformed. Buyers arrive informed, and trust is the most important thing to win.

Earning it is uniquely human work: presence, listening, the judgment to know when to push and when to wait. But every rep’s week is buried in everything around that moment: analytics to dig through, context to remember, long processes that should be simple.

AnyTeam inverts this entirely.

TopicThe current sales tech stackAnyTeam
Built forThe SaaS era: management and RevOpsThe sellers doing the work
Designed toCreate visibility upward, extracting data from repsCarry the operational and cognitive load of selling: the research, prep, follow-up, and constant context-switching
What it leaves the repLess of their most valuable resource: the time it takes to earn a buyer’s trustMemory that gets smarter by the day, and more time selling, the part that’s uniquely human

The current stack: CRM systems, sales forecasting and revenue intelligence tools, sales enablement and coaching tools, even the new crop of AI tools.

100+ years of selling, put to work for you.

Every founder and advisor here has sat in the AE seat, from being the first rep at a startup to scaling sales orgs of thousands. We’re building the tool we always wished we had.

Founders

Ajay Arora

CEO and co-founder

Ajay Arora

4x founder · ex-BluBracket (HashiCorp), Vera (Fortra)

A four-time founder, Ajay has spent two decades building and scaling enterprise software, most recently founding BluBracket (acquired by HashiCorp) and Vera (acquired by Fortra), with earlier product and general-management roles at AppSense, Mashery, Cisco, and Oracle. He started AnyTeam after living the same problem in every company he built and sold for: reps spending most of their week on everything but selling.

LinkedIn profile

Jeff “Yosh” Yoshimura

Chief Growth Officer and co-founder

Jeff “Yosh” Yoshimura

3x IPOs (Salesforce, Zuora, Elastic) · ex-CMO Snyk and Elastic

Jeff has been part of three IPOs (Salesforce, Zuora, and Elastic) and served as CMO at Snyk and Elastic. A founding team member at Zuora, he helped create the ‘Subscription Economy’ category. A sales-first marketing leader his whole career, he built AnyTeam to finally give reps the tools the stack was never designed to give them.

LinkedIn profile

Advisors

  • “I spent over a decade selling enterprise at Salesforce, and the hardest part was never the pitch — it was everything around it. AnyTeam finally puts the prep, the context, and the follow-up behind the rep, so they can do the one thing only a human can: win the room.”
    Joe Williams, 30+ years enterprise selling, 12+ years at Salesforce · LinkedIn profile
  • “Every RevOps leader knows the real cost isn’t the tools — it’s the knowledge that walks out the door when a rep leaves. AnyTeam makes memory an asset the org owns, not a seat. That’s the system I always wanted to build and never could.”
    Kevin Kramer, 20+ years of selling and RevOps at Oracle, Riverbed, and Workday · LinkedIn profile
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Revenue Council

  • Scott Edmonds
    Scott Edmonds20+ years as a founding AE and sales leader at Marketo, Syncari, and more

    Early Marketo AE turned CRO: built and led revenue teams from the first seat to the executive number.

  • John Jensen
    John Jensen20+ years as sales manager to SVP Sales at Tableau, Gong, and more

    Scaled category-defining go-to-market orgs from manager through SVP across two breakout companies.

  • Doug Erpenbeck
    Doug Erpenbeck30+ years sales enablement and training at Salesforce, Elastic, and Juniper

    Decades building the enablement programs that turn a methodology into how a team actually sells.

  • Bob Berry
    Bob Berry12+ years selling experience as an AE at Looker, Rapid7, and Confluent

    Career enterprise AE who has carried the number through three high-growth software companies.

  • Ben Kwon
    Ben KwonCEO, Super.AI · 20+ years as a RevOps leader at SumoLogic, Zuora, SuccessFactors, and Salesforce

    A RevOps leader across SumoLogic, Zuora, SuccessFactors, and Salesforce, now founder and CEO of Super.AI.

Our investors

Backed by operators who’ve been there.

Lead investors

Angel investors

Angel investors include operators with sales and GTM experience from

  • Achieve
  • Alphabet
  • Artisanal
  • ClickHouse
  • Cresting Wave
  • Elastic
  • Erevena
  • K1 Investments
  • MaintainX
  • Salesforce
  • Snyk
  • UserTesting
  • VMware

…and more.

Put your revenue agents to work.

Start building muscle memory now.